THE BOARDROOM
LEGO:The Cost of
Too Many Ideas
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How one of the world's most beloved brands almost
lost itself in expansion and what its comeback
teaches about focus, discipline and the real drivers
of long term growth.
Alan Mulally, Ford and the $23.5 Billion
Decision Made Before the Financial Crisis..
Two Brothers. One Town.
One Rivalry.
Netflix was making money from DVDs.
Reed Hastings chose to build the thing
that could make them obsolete.
How a bold financial decision, radical transparency
and a focus on long term transformation kept Ford
standing when the industry fell..
How a family feud in a small German town created two
global giants and what their rivalry reveals about ambition,
brand identity and the power of competition.
INSIGHTS
Ideas
That Move The Table.
Analysis, perspectives and stories at the
intersection of business, finance, leadership
and the future.
EXPLORE THE DECISION FILES ↓
The Bet
Before the Storm.
Adidas vs. Puma
The most
important crisis
decision Ford made
was made before
the crisis.
Would You Kill
Your Best Business?